Alexis Thery is a passionate designer, lover of matter. In 2005, he bought his first jewel in Mexico. Back in Paris, he decided to reconcile man to jewelry. By reversing the taboo of jewelry for men, he will act as the precursor of what would later become a big trend in the world of fashion.
He learned to work the skins with a Parisian leather artisan, surrounded himself with a creator of jewelry and an architect. Together, they will build a first line, noticed.
Committed to preserving traditional know-how, Ursul works in partnership with French craftspeople. Special care is taken over the choice of leathers, which are vegetable-tanned and worked in the highest tradition of luxury leather goods. Bracelets and belts become burnished with use, timeless objects that are resolutely sensual and urban.